It is a public knowledge that the power of PageRank is diminishing, which means flow metrics is now more important than ever. Google considers metrics like trust flow or citation flow and authority as major ranking factors.
So, what is the difference between Trust Flow and Citation Flow? And, in what terms are they similar?
What is citation flow?
To put is simply, citation flow denotes the popularity of a certain in a website without taking in consideration the quality of that link. One good example would be porn sites. They have links with very high CF but these links aren’t qualitative, most of the times. A website that has a lot of links that point to it is more popular and receives a better CF.
Usually, if TF (trust flow) increases then CF (citation flow) also increases, however, there is no proof that increase in CF increases TF.
What is trust flow?
Trust Flow as a metric analyses how trustworthy a site is through the measurement of its quality. Quality is the most essential data for this metric. If you have links pointing to your website is qualitative and authoritative, then the trust flow of your site increases. Getting good Trust Flow is harder than getting CF, as there are many links but not all are qualitative.
Therefore, there is a direct correlation between organic traffic and trust flow in your website. Qualitative backlinks means you’ll get high trust links. Google rewards quality backlinks by ranking your site higher.
How do CF and TF interact?
A good TF to CF ratio is essential. If a site has a 20 CF and 40 TF, the ratio so formed is 1:2. The best ration is 1, however, o.5 is average and a good TF to CF ratio. Read about Search Engine Optimization