Twitter is one of the fastest growing social media platform in the world and everyday millions of people use this platform to stay in touch with the outside world. When you have a growing community like Twitter, it makes sense to use it for your business needs. Increasingly small and large companies alike are getting active on social media platforms like Twitter. It is the easiest way to stay in touch with your consumers directly without spending any money on advertising and marketing. Once your consumers start following your twitter handle, it becomes easy to update any information about your company to the consumers. You can also push for interesting offers directly to the consumers and encourage them to take part in active discussions on twitter platform.
Also by integrating the Twitter API login to your website, you will be helping the customers to login to your website using their twitter credentials. In this way, they need not have to create a separate login id for your portal which will save them lot of time. It is also convenient for the users as they do not have to remember new ids and passwords for every website they use and can use their twitter login to access multiple websites. This has become the norm with many portals and you cannot ignore this trend. If you are still stuck with the old method of using separate login for your portal, you are likely to send away users from your website. You do not want to do that and instead integrate this amazing API which will allow users to comfortably use your services without any problems.
Other than that, there are many uses of having a Twitter API for your business. The first thing to get the best results out of your app is that you should have a proper goal of your target audience and should bring in some innovative features to incorporate user friendly features in your portal. With a proper API , you can even allow users to have a search feature in your portal that can look out for any data from the twitter database. If you can achieve some innovative features in your application, you will help your business in a big way.
These APIs are very easy to develop and use if they are developed in a user friendly way. You can hire the services of any professional company who can handle the project for you or get a developer to work for your company on a full time basis. If you have a regular requirement of creating various applications for the twitter platform, it makes sense to hire a full time resource who can customize these applications to suit your business model. On the other hand, if you just have a one time requirement to build an app for this platform, you can hire the services of a company involved in developing apps for twitter platform. In this way, you will save a lot of time and money in the long run and boost your business.